Post by account_disabled on Jan 23, 2024 0:54:33 GMT -5
How are correctly selected magnet words and phrases related to sales levels? Directly! And now I will tell you about everything in more detail. Magnet Brand mission Can you explain in one, preferably short, phrase why your brand exists? If not, then this situation needs to be corrected urgently. Look at famous brands and take an example from them. Thus, the Disney company describes the essence of the brand as “This is fun family entertainment.” And the red cross “Help in times of crisis.” A brand mission is the philosophy of your business, what it exists for. What is it based on? On what sets you apart from your competitors, on your strengths. In a successful company, all team actions occur within the framework of the mission. How to develop a successful mission for your company? Hint: She has 6 attributes. Namely: Customer Care - Ask yourself, “How exactly does your product improve the customer’s life?” Uniqueness - how exactly you differ from your competitors and what special things you can offer on the market. Unambiguity - no understatement or ambiguous wording. Everything is simple and clear. Memorability - State your company mission briefly and in a way that people can easily remember. Realism - you need to praise yourself, but in moderation. Do not exaggerate or embellish your capabilities and the qualities of your product.
Advantages - these are the ones you need to focus on; buyers should see that you ar B2B Email List e better than your competitors. There are a lot of examples of successful missions and you yourself come across them every day. For example, the world famous brand Nike’s mission is “To provide inspiration and innovative solutions to every athlete in the world.” And the manufacturer of Blend-a-med toothpaste has an even shorter message: “A healthy and beautiful smile for life.” Simple and tasteful. Brand mission Big Idea: what is it and why? Let's answer this question. “Big Idea” is the unifying link of all marketing communications of your product. It is this that helps make advertising that everyone will remember and will be aimed at developing the brand in a given direction. The main qualities of a “big idea”: Emotionality should literally touch people, get into their very heart. Breaking stereotypes - does everyone think that you are just another company with a non-unique product? Show that customers are wrong and that they need to take a closer look at you from a different angle. Virality - people must be so impressed that they want to share their emotions with others.
Expanding the brand boundaries - shows the values of your product. Universality - everyone should understand the idea, regardless of status and place of residence. Here are some examples. For example, brand: Volvo. It positions itself as the safest car in the world. Accordingly, the company’s Big Idea is: a sense of security. And they focus on this in each of their commercials. Or here's a world famous brand: Huggies. Their positioning is “every child is born for hugs.” The result was the idea of “second hugs after mom’s.” Simple, emotional and easy to remember. To clearly articulate your idea, try choosing keywords for your brand. This is what buyers associate it with. They should be firmly entrenched in the minds of your customers. For example, you hear the word “Ferrari”. And associations immediately arise in my head: sporty, speed, expensive, hand-made, red. Or heard about McDonalds. And immediately in my head: food, a clown, a family establishment, fun, Big Mac, ice cream. As you can see, the success of your business depends on the right words. But it is important not only to describe the brand beautifully, but also to communicate correctly with customers. How to do this - read on. Big idea Words that add credibility to your business If people buy something from you, it means they trust you. And your task is to maintain this trust for many years. What do words have to do with it, you ask?
Advantages - these are the ones you need to focus on; buyers should see that you ar B2B Email List e better than your competitors. There are a lot of examples of successful missions and you yourself come across them every day. For example, the world famous brand Nike’s mission is “To provide inspiration and innovative solutions to every athlete in the world.” And the manufacturer of Blend-a-med toothpaste has an even shorter message: “A healthy and beautiful smile for life.” Simple and tasteful. Brand mission Big Idea: what is it and why? Let's answer this question. “Big Idea” is the unifying link of all marketing communications of your product. It is this that helps make advertising that everyone will remember and will be aimed at developing the brand in a given direction. The main qualities of a “big idea”: Emotionality should literally touch people, get into their very heart. Breaking stereotypes - does everyone think that you are just another company with a non-unique product? Show that customers are wrong and that they need to take a closer look at you from a different angle. Virality - people must be so impressed that they want to share their emotions with others.
Expanding the brand boundaries - shows the values of your product. Universality - everyone should understand the idea, regardless of status and place of residence. Here are some examples. For example, brand: Volvo. It positions itself as the safest car in the world. Accordingly, the company’s Big Idea is: a sense of security. And they focus on this in each of their commercials. Or here's a world famous brand: Huggies. Their positioning is “every child is born for hugs.” The result was the idea of “second hugs after mom’s.” Simple, emotional and easy to remember. To clearly articulate your idea, try choosing keywords for your brand. This is what buyers associate it with. They should be firmly entrenched in the minds of your customers. For example, you hear the word “Ferrari”. And associations immediately arise in my head: sporty, speed, expensive, hand-made, red. Or heard about McDonalds. And immediately in my head: food, a clown, a family establishment, fun, Big Mac, ice cream. As you can see, the success of your business depends on the right words. But it is important not only to describe the brand beautifully, but also to communicate correctly with customers. How to do this - read on. Big idea Words that add credibility to your business If people buy something from you, it means they trust you. And your task is to maintain this trust for many years. What do words have to do with it, you ask?