Post by account_disabled on Jan 23, 2024 2:10:08 GMT -5
Sometimes Facebook may reject completely normal ads. For example, considering it as a promotion of products “for adults”. If you don’t want moderators to block your advertising account, read the article from our partner - Anzhelika Elina, CEO of the advertising agency WAM Project . She will tell you what the quality of a Facebook advertising account is and how to check it. Reading time 7 minutes What is Facebook Account Quality? How to Check Facebook Account Quality What to do if your ad account quality is low How to avoid getting banned by Facebook Anzhelika Elina, WAM Project Anzhelika Elina, CEO of the advertising agency WAM Project What is Facebook Account Quality? Facebook strives to protect its users from false and potentially harmful information.
Therefore, it Fax Lists analyzes and evaluates the ads you run from your business manager. But, unfortunately, it is not always correct. In my practice, there have been more than once cases when an undeserved blocking of a Facebook advertising account occurred: dance schools where there were naked parts of the body in the photo; loans for the purchase of a car - Facebook has special requirements for ads in this topic; placement of completely different categories of goods on different sites - if, for example, an entrepreneur deals with clothing, but starts advertising his own business, but with bicycles. In short, Facebook monitors what you promote and assigns a certain “reputation” to your account. If you regularly break the rules, you will end up on the Blacklist. Advertising will be worse to unscrew.
And then they can completely block the advertising account forever. What is considered a violation and why Facebook blocks advertising accounts: ignoring community norms ; violation of intellectual property rights; clickbait ads; massive reposts; remote events; posting job vacancies with false information or descriptions that could be considered fraudulent; information that does not correspond to reality - but this is more likely for news. Facebook also takes into account people’s reactions to advertising: negative reviews, complaints, hiding ads too often. But, as I wrote above, the system has its own concept of such violations. Therefore, I recommend regularly checking the quality of your Facebook account. Otherwise, it may turn out that your advertising has not been shown for a long time, and you, as an advertiser, are in bad standing. This is especially important to keep an eye on if you are a digital specialist and simultaneously run dozens of social media campaigns.
Therefore, it Fax Lists analyzes and evaluates the ads you run from your business manager. But, unfortunately, it is not always correct. In my practice, there have been more than once cases when an undeserved blocking of a Facebook advertising account occurred: dance schools where there were naked parts of the body in the photo; loans for the purchase of a car - Facebook has special requirements for ads in this topic; placement of completely different categories of goods on different sites - if, for example, an entrepreneur deals with clothing, but starts advertising his own business, but with bicycles. In short, Facebook monitors what you promote and assigns a certain “reputation” to your account. If you regularly break the rules, you will end up on the Blacklist. Advertising will be worse to unscrew.
And then they can completely block the advertising account forever. What is considered a violation and why Facebook blocks advertising accounts: ignoring community norms ; violation of intellectual property rights; clickbait ads; massive reposts; remote events; posting job vacancies with false information or descriptions that could be considered fraudulent; information that does not correspond to reality - but this is more likely for news. Facebook also takes into account people’s reactions to advertising: negative reviews, complaints, hiding ads too often. But, as I wrote above, the system has its own concept of such violations. Therefore, I recommend regularly checking the quality of your Facebook account. Otherwise, it may turn out that your advertising has not been shown for a long time, and you, as an advertiser, are in bad standing. This is especially important to keep an eye on if you are a digital specialist and simultaneously run dozens of social media campaigns.