every sector to raise the bar for measuring results.

application . Advantages of SEM positioning The main advantages of betting on an SEM positioning strategy ( Ads campaign) are the following: Better positions in search results . The first positions in the results of any search are always occupied by Ads ads. Although a Ads campaign does not always guarantee coming out in first position. The results are different for each user. Short/medium term profitability. If the campaign is well planned, and we periodically optimize it, we will obtain results from the first moment. Specific landing . Each Ads campaign or ad group will be redirected to a specific landing , never to the home . All elements of the



landing (design, text, usability and calls to action) must be designed to generate conversions. Different creatives and messages. Unlike , we can create different versions of the content that will be displayed in the SERPs (search results s). When we create our ads in Ads we can establish Buy Whatsapp Number Data different headlines and descriptions for our ads, and include as an extension of the ads links to other sections of the website, highlighted texts, the My Business location and contact telephone numbers . And in certain types of campaigns we can add images and videos. The website DOES influence. Ads does take into account the content of the website. It will show more times




and at a lower CPM those s that meet the expectations created in the ad. In short, they respond to the user's search. Estimation of results. Depending on the investment, the cost per click of each keyword in the campaign and the conversion rate of our website, we can make a forecast of the results: number of impressions, clicks to the website and conversions. Possibility of segmenting. Unlike , it is possible to segment advertising campaigns