Post by sakibkhan50 on Feb 26, 2024 22:25:44 GMT -5
Gilette has revolutionized its brand image, moving away from the traditional stereotype of masculinity to embrace a more modern and inclusive model. The 2019 “We believe: the best men can be” campaign openly spoke out against current issues such as toxic masculinity and sexism , reaching over 18 billion views. Beyond words, Gilette has demonstrated its commitment by dedicating $1 million per year for three years to non-profit organizations that promote educational and inspirational programs for men of all ages, thus solidifying their role in brand activism . The Gillette commercial (2019) Plasmon and the Adamo50 project (2023) Plasmon, in collaboration with the Natality Foundation, has launched an initiative to counteract Italian demographic decline, through an inclusive platform that actively connects representatives of the public and private sectors. Through an engaging feature film set in 2050, the brand highlights the worrying decline in births. And he does it through the newborn Adam , the only one born after a three-year period without new births. The project aims to involve institutions and businesses to develop concrete solutions, responding to the marked 25% drop in births in Italy in 2021 compared to ten years earlier. The platform
provides data on birth rates and invites users to support the cause, allowing them to join the "Adam's Promise". Plasmon thus addresses its main target, families, committing itself to supporting current and future parents in facing the socio-economic challenges that often hinder the desire to have a child. The Plasmon Campaign (2023) Microsoft – “Make What’s Next” (2016) In 2016, Microsoft launched the significant “Make What's Next” initiative with the aim of stimulating girls' interest in STEM (Science, Technology, Engineering and Mathematics) disciplines. This campaign was proposed as a direct Ecuador Mobile Number List response to gender inequality in these sectors , underlining the importance of closing this gap. Microsoft has emphasized the potential of girls in the fields of technology and science, breaking down gender stereotypes and encouraging young minds to pursue their dreams . Four years later, we also remember the campaign for the new Adaptive Controller launched during the Super Bowl, which highlights the brand's commitment to making its products accessible to all. In this way, Microsoft presents itself as a company that aspires to be more than a technological giant, embracing a humanitarian and inclusive commitment . The Microsoft Campaign (2016) Pros and cons of doing brand activism Brand activism offers benefits and challenges for companies.
Among the advantages, there are the possibility of demonstrating a strong social commitment , attracting a more values-oriented audience and improving corporate reputation, generating positive media attention. However, there are also risks , including the alienation of some customers and the perception of opportunism. But also the need for consistency between actions and values and the risk of criticism when the company does not respect the standards it promotes. Companies must therefore carefully evaluate their motivation , be authentic in their efforts and understand that brand activism requires ongoing commitment over time . Conclusions We have seen the example of five companies that have gone beyond the traditional boundaries of marketing, promoting positive social changes. Brand activism, if done with sincerity and dedication, can be the path to a future where companies not only thrive economically but also contribute to the well-being of global communities.
provides data on birth rates and invites users to support the cause, allowing them to join the "Adam's Promise". Plasmon thus addresses its main target, families, committing itself to supporting current and future parents in facing the socio-economic challenges that often hinder the desire to have a child. The Plasmon Campaign (2023) Microsoft – “Make What’s Next” (2016) In 2016, Microsoft launched the significant “Make What's Next” initiative with the aim of stimulating girls' interest in STEM (Science, Technology, Engineering and Mathematics) disciplines. This campaign was proposed as a direct Ecuador Mobile Number List response to gender inequality in these sectors , underlining the importance of closing this gap. Microsoft has emphasized the potential of girls in the fields of technology and science, breaking down gender stereotypes and encouraging young minds to pursue their dreams . Four years later, we also remember the campaign for the new Adaptive Controller launched during the Super Bowl, which highlights the brand's commitment to making its products accessible to all. In this way, Microsoft presents itself as a company that aspires to be more than a technological giant, embracing a humanitarian and inclusive commitment . The Microsoft Campaign (2016) Pros and cons of doing brand activism Brand activism offers benefits and challenges for companies.
Among the advantages, there are the possibility of demonstrating a strong social commitment , attracting a more values-oriented audience and improving corporate reputation, generating positive media attention. However, there are also risks , including the alienation of some customers and the perception of opportunism. But also the need for consistency between actions and values and the risk of criticism when the company does not respect the standards it promotes. Companies must therefore carefully evaluate their motivation , be authentic in their efforts and understand that brand activism requires ongoing commitment over time . Conclusions We have seen the example of five companies that have gone beyond the traditional boundaries of marketing, promoting positive social changes. Brand activism, if done with sincerity and dedication, can be the path to a future where companies not only thrive economically but also contribute to the well-being of global communities.