Post by sakibkhan51 on Feb 27, 2024 22:36:21 GMT -5
A video that obtained over 659 thousand reactions, 43 thousand comments, and 123 thousand shares, and over 9.3 million views. How did the arrival of the other actors in the electoral campaign go? “ I can't give make-up advice because I have a belly and I'm ugly , but I can talk to you about politics. I will use this channel in this way and I know it's not very common, but let's try to do something uncommon,” Calenda says in her opening video. His video was not as successful as Berlusconi's but still had good quantitative results. 26 thousand reactions, almost 2 thousand comments, over 600 thousand views. So which are the videos that, in quantitative terms, have given the greatest results? As we see from the comparative table, the most successful contents , and by success in this specific case we mean engagement , i.e. the sum of comments, shares and reactions, were mainly produced by Silvio Berlusconi and Giuseppe Conte.
Why did politicians decide to use TikTok (TaaaaaK)? The main reason that has led more Morocco Phone Number or less all politicians to adopt TikTok as a political communication tool is that the social network is increasingly popular in Italy. According to the Observatory, the latest findings from Statista.com, in January 2022 there were approximately 2.7 million monthly active users (MAU), approximately 13 million . Data that makes it impossible not to include the platform within your communication plan . The second reason is that the age cohorts that frequent TikTok are generally younger than other social networks such as Facebook or Twitter, and many of these users will find themselves being called to the polls for the first time.
At a time when the sociodemographic variables that have distinguished voting for several decades seem to no longer be influential, involving younger people through TikTok at least in an initial phase of the communication funnel could provide some advantages. Finally, according to IPSOS research , we can see how some very limited topics arouse a lot of interest among the "very young": " 86% of Millennials and Generation Z are angry about the social differences present in the country. 78% believe that parties and politicians are distant and disinterested in the problems of young people and 78% say that we are living in a period of great injustice and exploitation". Again: “ 96 % hope for greater commitment and sacrifices to protect the environment and fight climate change . 85 % appreciate politicians and movements capable of building bottom-up and shared proposals. 75 % of young people want to hear about solidarity , while 67% condemn any discriminatory or racist act or attitude . " Addressing these issues, in these contexts, could therefore allow the political class to reduce the perceived distance.
Why did politicians decide to use TikTok (TaaaaaK)? The main reason that has led more Morocco Phone Number or less all politicians to adopt TikTok as a political communication tool is that the social network is increasingly popular in Italy. According to the Observatory, the latest findings from Statista.com, in January 2022 there were approximately 2.7 million monthly active users (MAU), approximately 13 million . Data that makes it impossible not to include the platform within your communication plan . The second reason is that the age cohorts that frequent TikTok are generally younger than other social networks such as Facebook or Twitter, and many of these users will find themselves being called to the polls for the first time.
At a time when the sociodemographic variables that have distinguished voting for several decades seem to no longer be influential, involving younger people through TikTok at least in an initial phase of the communication funnel could provide some advantages. Finally, according to IPSOS research , we can see how some very limited topics arouse a lot of interest among the "very young": " 86% of Millennials and Generation Z are angry about the social differences present in the country. 78% believe that parties and politicians are distant and disinterested in the problems of young people and 78% say that we are living in a period of great injustice and exploitation". Again: “ 96 % hope for greater commitment and sacrifices to protect the environment and fight climate change . 85 % appreciate politicians and movements capable of building bottom-up and shared proposals. 75 % of young people want to hear about solidarity , while 67% condemn any discriminatory or racist act or attitude . " Addressing these issues, in these contexts, could therefore allow the political class to reduce the perceived distance.