Post by account_disabled on Mar 4, 2024 22:23:47 GMT -5
By analyzing each phase of permission marketing , we try to understand what a company or brand must do in a practical sense. Considering the first point, what does it mean to arouse attention ? A concrete example is email marketing through which the user/consumer authorizes us, by providing his email address, to receive our newsletter with information and advice that may be useful to him. A further way to arouse interest is when the visitor of a page is asked if he accepts receiving notifications regarding its contents. In the second phase , we are happy that the user has agreed to follow our page or receive updates from us on topics that interest him, so we try to take advantage of the opportunity to do good brand storytelling. The objective is to get in tune with the user in order to present our services to him and perhaps suggest a personalized offer. Here we have arrived at the third moment , the crucial and equally delicate one.
Why? Well, if the user has decided to listen to us until accepting our offer, it means that he is really interested. In fact, interest turns into visits to the website. This generates traffic to the site for us and at the same time tells us that we must make the user experience unique when navigating from one interface to another on the site. It is important that the user does not abandon the landing page after one minute. In this case, a series Belgium Phone Number of variables play in our favor or not: the site map, the colors, the images, any pop ups, the speed of loading the contents, the tone of voice and inclusive writing. If, and only if, the user is impressed, the magic will come true and therefore the acquisition of a user who becomes a customer. Having reached the fourth step , we must not think that it is over.
Well no! The user has purchased our service, but this is where the strategy needs to be refined. The customer does not want just any service, but rather a service that adapts to his needs and his unique reality. Likewise, we must not think that once we have signed that customer he will be loyal to us forever. The customer is like a demanding wife; she needs to always be courted and be surprised with new things. So here we are at the fifth and final step in which cultivating your customers is more difficult than acquiring them. Retaining customers requires superior effort, made of patience, consistency and authenticity.
Why? Well, if the user has decided to listen to us until accepting our offer, it means that he is really interested. In fact, interest turns into visits to the website. This generates traffic to the site for us and at the same time tells us that we must make the user experience unique when navigating from one interface to another on the site. It is important that the user does not abandon the landing page after one minute. In this case, a series Belgium Phone Number of variables play in our favor or not: the site map, the colors, the images, any pop ups, the speed of loading the contents, the tone of voice and inclusive writing. If, and only if, the user is impressed, the magic will come true and therefore the acquisition of a user who becomes a customer. Having reached the fourth step , we must not think that it is over.
Well no! The user has purchased our service, but this is where the strategy needs to be refined. The customer does not want just any service, but rather a service that adapts to his needs and his unique reality. Likewise, we must not think that once we have signed that customer he will be loyal to us forever. The customer is like a demanding wife; she needs to always be courted and be surprised with new things. So here we are at the fifth and final step in which cultivating your customers is more difficult than acquiring them. Retaining customers requires superior effort, made of patience, consistency and authenticity.