Post by account_disabled on Mar 6, 2024 0:07:26 GMT -5
The periodic table of content marketing is an extremely useful tool for building an effective marketing strategy that has content at its centre. We know that to create a successful content strategy it is necessary to define objectives to be pursued through the creation of quality content, but often many content marketers find themselves without ideas for their content or not knowing where to start when designing their strategy nor what objectives to set. Content, as we know, should attract, engage and convert: the periodic table of content marketing, created by Chris Lake, outlines exactly which elements, divided into 8 areas or categories, to focus on for the creation of content that fulfills these three objectives.
Let's try to understand how it works and how to use it. Periodic Table of Content Marketing Periodic Table of Content Marketing | Source: Econsultancy What is the periodic table of Hong Kong Telegram Number Data content marketing? The periodic table of content marketing is a tool created as an aid to building a successful content strategy, capable of attracting, involving the public, and possibly converting, i.e. fulfilling the main objectives of a brands. The periodic table of content marketing was created by Chris Lake , one of the world's leading experts in content marketing , digital consultant and former Director of Content at Econsultancy .
Born in 1999 as a forum and meeting place on a web at the dawn of its history, Econsultancy is one of the points of reference for those who make this world their profession. It is precisely in the context of Econsultancy that the periodic table of content marketing was published - created by following the periodic table of SEO created by Danny Sullivan - with the aim of becoming a practical tool for planning, creating and publishing content. The periodic table of content marketing is made up of 8 areas , which must be read from left to right, and represent the elements to keep in mind to produce quality content: Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.
Let's try to understand how it works and how to use it. Periodic Table of Content Marketing Periodic Table of Content Marketing | Source: Econsultancy What is the periodic table of Hong Kong Telegram Number Data content marketing? The periodic table of content marketing is a tool created as an aid to building a successful content strategy, capable of attracting, involving the public, and possibly converting, i.e. fulfilling the main objectives of a brands. The periodic table of content marketing was created by Chris Lake , one of the world's leading experts in content marketing , digital consultant and former Director of Content at Econsultancy .
Born in 1999 as a forum and meeting place on a web at the dawn of its history, Econsultancy is one of the points of reference for those who make this world their profession. It is precisely in the context of Econsultancy that the periodic table of content marketing was published - created by following the periodic table of SEO created by Danny Sullivan - with the aim of becoming a practical tool for planning, creating and publishing content. The periodic table of content marketing is made up of 8 areas , which must be read from left to right, and represent the elements to keep in mind to produce quality content: Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming.