Post by account_disabled on Dec 2, 2023 22:52:28 GMT -5
We all know this rule: it comes from Anglo-Saxon journalism and also applies to online press releases. A piece of news is said to be complete when it answers those questions. But don't you think that content creation should also answer those same questions? How can we be sure that what we have written is truly complete, exhaustive for our readers? How can we make sure there are no holes in those five questions a reader might ask us? #1 – Who: who is the protagonist of my story? Every text we write, no matter what the message is, no matter if we have to write an article for a company blog or a services page, every text tells a story to the reader.
And every story must have a protagonist. But we are not the protagonists: we saw this when I spoke about the elements of storytelling , where I highlighted how the real protagonists are ultimately the customers of a product Phone Number Data themselves, and therefore also our readers. That "who" is important in my opinion, because it defines our message and its recipient. It represents a sort of guide that leads us towards responsible content creation. #2 – What: what do I want to communicate to the reader? Perhaps it seems easy to answer this question. After all, when we have an idea about what to write, the "what" appears immediate to us.
Are we sure? By now I have become an expert in destroying ideas and I can say with certainty that it is not so simple to answer that question. It depends on the quality of what we are writing. We must first of all have a correct attitude in creating content , to make sure we satisfy readers. Satisfaction is never certain, but at least we will know that we have produced valid content. #3 – When: When will my message expire? Every piece of content has its own online life cycle.
And every story must have a protagonist. But we are not the protagonists: we saw this when I spoke about the elements of storytelling , where I highlighted how the real protagonists are ultimately the customers of a product Phone Number Data themselves, and therefore also our readers. That "who" is important in my opinion, because it defines our message and its recipient. It represents a sort of guide that leads us towards responsible content creation. #2 – What: what do I want to communicate to the reader? Perhaps it seems easy to answer this question. After all, when we have an idea about what to write, the "what" appears immediate to us.
Are we sure? By now I have become an expert in destroying ideas and I can say with certainty that it is not so simple to answer that question. It depends on the quality of what we are writing. We must first of all have a correct attitude in creating content , to make sure we satisfy readers. Satisfaction is never certain, but at least we will know that we have produced valid content. #3 – When: When will my message expire? Every piece of content has its own online life cycle.