|
Post by account_disabled on Dec 7, 2023 3:39:23 GMT -5
Expensive CPM results in expensive Cost Per Lead. From my experience, CPM is very expensive but!!! The conversion rate is better than the others, which means that Target is good but the CPM is expensive, probably because High Frequency: Maybe try reducing the budget. Or expand the Audience Size: where the advertisement is. Low conversion rate makes Cost Per Lead expensive. Low conversion rate can be viewed from many angles, but the main ones that I continue to analyze are. Try changing the target: Because the conversion rate Whatsapp Number List is low because they are not interested in Ads. The first hypothesis is We advertise to the wrong group. Develop a better landing page: The second hypothesis is that our landing page is not interesting or attractive. or not related to what he wants 5/6 | How to create an Audience Segment with Facebook Pixel If we're really talking technically, after we install the Facebook Pixel Code, this Pixel Code doesn't help us at all in targeting people who come to our website. But it's just the basic steps of retargeting. But it's up to us to tell Facebook what kind of target audience we want to choose. Within Facebook Business Manager, we can create what is called a “Custom Audience” or a customized audience selection. For example, we have a website that sells fashion products and accessories. They also sell sunglasses. Facebook Pixel will know who has gone into which product categories or what actions have taken place on our website.
|
|