Post by account_disabled on Dec 10, 2023 0:38:20 GMT -5
I'm interested in storytelling , a storytelling technique that is part of copywriting, and I have already purchased a book to learn more about it. Today I read two articles on storytelling, " 10 points for successful storytelling " by Marianna Guglielmino and "Storytelling, two new examples to follow" by Beatrice Niciarelli, but my ideas are less clear than before. So I decided to try a blogging experiment: a post in progress. I have prepared four questions to be answered in the comments or with a tweet. The comments' answers will then be inserted under the relevant question and so will the tweets, which will be embedded. 4 questions on storytelling applied to blogging Should a real story always be written? I saw the videos in Beatrice's post. They are fictional stories, not real.
I often see videos like this in advertising, but they are actually invented stories. It's really like this? If I wanted to use storytelling in my blog I don't feel like inventing something about myself to impress the reader. History Phone Number Data must always have a grain of truth, yes. It's not the story itself that has to be real, but rather what you are telling. Apple's video is absolutely real, those you see are actors, but they recite everyday events that Apple has made possible, for ex. take a photo and share it immediately afterwards or listen to music using your iPhone on the train. Sammontana, in the same way, created a fictional short to tell her story, a true, real, concrete story. The truth, therefore, is an essential element for telling stories.
You can also make up an Arabian fairy tale, but it still has to be based on real facts and events. – Beatrice Niciarelli For me, a story is strong when it has truth as its starting point, especially if applied to a brand. The total absence of truth in favor of a perfect (but far-fetched) ideal, in my experience, always has a negative result and does not involve. I also believe that there is no point in storytelling when you don't really talk about the company, brand or person. My advice is to choose carefully which, among the many stories that can be told by a company or a brand (even when the brand is just a person) is the most suitable to narrate this aspect or another aspect. Or what to focus on if you tell the story of the brand from its origins to today, to make the reader experience the same story empathetically.
I often see videos like this in advertising, but they are actually invented stories. It's really like this? If I wanted to use storytelling in my blog I don't feel like inventing something about myself to impress the reader. History Phone Number Data must always have a grain of truth, yes. It's not the story itself that has to be real, but rather what you are telling. Apple's video is absolutely real, those you see are actors, but they recite everyday events that Apple has made possible, for ex. take a photo and share it immediately afterwards or listen to music using your iPhone on the train. Sammontana, in the same way, created a fictional short to tell her story, a true, real, concrete story. The truth, therefore, is an essential element for telling stories.
You can also make up an Arabian fairy tale, but it still has to be based on real facts and events. – Beatrice Niciarelli For me, a story is strong when it has truth as its starting point, especially if applied to a brand. The total absence of truth in favor of a perfect (but far-fetched) ideal, in my experience, always has a negative result and does not involve. I also believe that there is no point in storytelling when you don't really talk about the company, brand or person. My advice is to choose carefully which, among the many stories that can be told by a company or a brand (even when the brand is just a person) is the most suitable to narrate this aspect or another aspect. Or what to focus on if you tell the story of the brand from its origins to today, to make the reader experience the same story empathetically.